Bellaiche: The luxury brands should focus on the consumer experience

The inherent potential of the U.S. luxury market should not be underestimated39% of U.S. household net worth up to $ 30 million dollars, 29% of household net worth over a million dollars, but in the personal luxury goods  TaylorMade Burner Super Fast Lady Driver consumption is only 19% of the world. Experience in the luxury consumer, the United States accounted for only 24% of the world, but the consumption of high-end cars accounted for 37%.

According to Boston Consulting Group data show that the global luxury goods market value of 145 billion dollars, of which clothing, accessories, leather goods, watches, jewelry, cosmetics accounted for 20% of the share of high-end cars accounted for 25%, while the remaining 55% all experiential luxury consumption.

Bellaiche said: "The luxury brands should focus on the consumer experience, such as the spa or a high-end kitchen appliances."